Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 93

GTM Growth Cross-sell Referrals 93

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 80

Strategize Objectives and Key Results Strategic partnership Cross-sell 80

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Keep these strategic points in mind as you develop your journey emails: Why should customers care about your email? I’m glad you asked! You optimize them based on your testing.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. Working with the Existing Customer: A strategic farmer analyzes specific accounts, identifying opportunities to expand product or service lines within them.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. This includes the strategic aspect of navigating sales processes and the rush of finalizing a deal. When complete, I will update this analysis.

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Email and social are typically the first channels to focus on cross-selling the two brands.

Objectives and Key Results 95

Objectives and Key Results Cross-sell Campaign Strategize 95

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 122

B2B Cross-sell Pharmaceutical Account management 122

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By combining the deep understanding of customers held by customer success teams with our strategic marketing mindset, sustainable growth can be achieved.

Customers 98

Customers Cross-sell Growth Lead generation 98

APACSMA

DECEMBER 14, 2023

Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession. Learn how to sell effectively in a remote or virtual environment. Be able to generate leads, build relationships, and close deals over the phone.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. It takes you half the time and resources that it used to, streamlining workflows across the strategic enablement process of equipping, training, coaching, and analyzing your revenue teams.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Martech

JULY 31, 2023

Cross-selling is generally a big opportunity (if you just sold sneakers, offer them a bundle of snazzy shoelaces). If folks aren’t subscribed, ask them to subscribe; if they are, go for the cross-sell. Post-purchase email automations are also huge potential revenue drivers in Q4. In your inbox.

Customers 82

Customers Drivers/motivators Cross-sell B2C 82

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. See also How to close the sales cycle with sales battle cards 2.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Growth 88

Growth Cross-sell User Experience Technique 88

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 109

B2B Cross-sell Education Strategize 109

SaaStr

OCTOBER 29, 2023

are different markets of course, but most of the best SaaS apps organically cross borders. Localizing early is a strategic weapon. It sells a workflow app in an unregulated segment to customers Small, Medium and Large. But to close more traditional customers, and non-tech ones? They had to be there, on the ground.

Cross-sell 97

Cross-sell Strategize B2B Closing 97

Sales Hacker

DECEMBER 2, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. Where do they stand?

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

SaaStr

NOVEMBER 30, 2023

From a strategic standpoint, early-stage companies start to build out their teams, transitioning from founder-led sales to incentivizing growth as they build those teams. The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Martech

NOVEMBER 8, 2023

Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. It’s also essential from a measurement perspective, allowing you to isolate success and failure at a level where you can make strategic decisions and optimize your connection of audiences, needs and content.

Customers 120

Customers Construction B2B Cross-sell 120

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? What Is Key & Strategic Account Management. Another common question salespeople ask, is what is key account management and strategic account management? In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

SalesLoft

MAY 31, 2016

When a sales organization first looks to scale, the first strategic move is to sales development. Sales pods are collections of cross-functional roles, each dependently intertwined to achieve a specific and scalable goal within a sales organization. To reach that end goal, should your sales pods be cross-functional? Industries?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming 95

Gaming Cross-sell Referrals CRM 95

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. Consider champion programs, cross-sells and upsells, user groups, and training credits to build loyal customer relationships. Integrated ABM: Flipping the Funnel. Key Takeaways.

Cross-sell 101

Cross-sell Sell Lead generation Education 101

Heinz Marketing

JUNE 23, 2023

Whether it’s adopting an agile methodology, revaluation of resources, or operationalizing a “Tiger Team” (a specialized cross-functional team), the daily commitment to change will help your team achieve small wins without rushing to scale. We are a human-first business that not only sells to humans but is run by humans.

B2B 94

B2B GTM Cross-sell Trust 94

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Who is going to do the selling? Will you have an overlay team that only sells the new product, or will you enable your entire sales force? It’s much less taxing for employees.

Product 95

Product GTM Cross-sell Commission 95

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

X-functional 115

X-functional Cross-sell Territory Retail 115

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. They said, “ The growth is amazing, but we’ll have to be able to sell into the Enterprise. The solution for this challenge?

GTM 77

GTM Cross-sell Government Legal 77

Lead Fuze

JUNE 22, 2023

Why Consistency is Key in Cross-Platform Promotions In today’s world, your customers are everywhere. A COE serves as the central hub from which strategies are formulated based on insights gathered from cross-channel performance tracking tools.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? A useful ICP is a strategic document that takes more than just an internal brainstorm session. What type of accounts do we not sell to? By Brittany Lieu , Marketing Consultant at Heinz Marketing. Validating Your ICP with Data. The keyword there is data.

Customers 115

Customers Objectives and Key Results Cross-sell CRM 115

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Focus on strategic thinking, problem-solving, sales tools, and communication to guide sales ops through challenges and foster a culture of continuous improvement. This creates complexities for companies that are not easily solved.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 114

X-functional Cross-sell Contract Technology 114

SaaStr

NOVEMBER 8, 2022

Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. .

Objectives and Key Results 89

Objectives and Key Results Cross-sell Promote Construction 89

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This creates a multiple effect because you cross-sell to their customer base. At Drata, they get a SOC 2 before selling a SOC 2. The sales reps were friends, and accounts were shared.

Cross-sell 85

Cross-sell Strategize Campaign Education 85

The 5% Institute

JUNE 15, 2023

It encompasses a range of activities that support and optimize the sales team’s performance, including strategic planning, process management, data analysis, and technology implementation. Strategic Planning for Sales Operations Effective strategic planning is a crucial aspect of sales operations.

Strategic planning 52

Strategic planning Finance Cross-sell Strategize 52