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This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Also on this day . in the past month (10.4% year vs. year.).

Sports 130
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The 17 Best Advertisements of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). The company experienced 42% market share growth in its first year with its help. It was a hit.

Gambling 101
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). 13) Procter & Gamble: Thank You, Mom. And so, in the late 1980s, Nike created the "Just Do It."

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.