Remove Contract Remove Cross-sell Remove Gambling Remove Market share
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This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Confirms Layoffs Of Contract Employees.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.