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This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. Google Confirms Layoffs Of Contract Employees. 2009: Google released “a substantial number” of its contract and temporary employees, but the exact number wasn’t known.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. What I mean is that even to sell let’s say, to a customer in London.

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