The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Procter & Gamble: Thank You, Mom. And so, in the late 1980s, Nike created the "Just Do It." It was a hit. You think I’m small? Yeah, I am.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. 13) Procter & Gamble: Thank You, Mom. And so, in the late 1980s, Nike created the "Just Do It." It was a hit. You think I’m small?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

The Lost Book of Sales

FEBRUARY 1, 2021

Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia. ” When faithfully adhered to, these traits result in one of the best-known Munger characteristics: not buying or selling often! Bias from gambling compulsion. Bias from envy/jealousy. Bias from chemical dependency.

Intrinsic 105

Intrinsic Price Construction Government 105

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. What I mean is that even to sell let’s say, to a customer in London.

Price 90

Price Start-ups Up-sell X-functional 90

Salesforce

DECEMBER 8, 2022

Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. Sales reps spend only 28% of their week selling, down from 34% in 2018. As noted above, tool juggling is one of the reasons reps don’t spend enough time selling. Download the report. 6 min read.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah. ” “No.

Pitch 63

Pitch Start-ups Up-sell Technology 63

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You are gambling if you use other’s best practices. What engages and when does that sell? MoeMKiss dropping knowledge about the user experiences on cross platforms.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

DECEMBER 5, 2016

This cross-eyed feline is closer to matching Kim Kardashian's 88.3m What seemed like a gamble at first has really paid off for Kim and her husband, graphic designer David Fung. 3) Nala: @nala_cat. Number of Instagram followers: 3.1m. Instagram follower count than you, probably. Bodhi's fame was no accident.

Promote 75

Promote Gambling Follow-up Campaign 75

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Do cross-device optimization (XDO) – best by using a CRO Grid.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79