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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

FEBRUARY 20, 2024

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. There are much better SEO alternatives, though. Performance.

Gambling 127
Gambling Cross-sell CTR Represent 127
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Udemy - Best Selling Online Courses.

Gambling 101
Gambling CTR Education Campaign 101
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