Remove Cross-sell Remove CTR Remove Gambling Remove Up-sell
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. There are much better SEO alternatives, though. Performance.

Gambling 112
article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101