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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Unique selling proposition. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. There are much better SEO alternatives, though.

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LBS Update #3

The Lost Book of Sales

You’ve probably signed up for this newsletter thanks to my post called Age of distractions , which seems to have gone “viral” after I shared it with the great audience on Hacker News. 🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”?

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This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. Report: Yahoo Search Share Up After Firefox Deal. Also on this day . year vs. year.).

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Supply-side platforms (SSP) where publishers sell their ad inventory. Set up your campaign. Media Buying Tips.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Here are seven ways to thrive in both SEO and PPC.

Gambling 101
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Hear What 3 Top Sales Development Leaders are Saying at Rainmaker 2016

SalesLoft

Next up on keynote, we have three of the industry’s top thought-leaders: TOPO’s Craig Rosenberg, Winning by Design’s Jacco van der Kooij, and j.barrows LLC’s John Barrows. First up: Craig Rosenberg. That’s how people have been selling for the last three years. The New Way of Selling for a New Generation.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”