The Lost Book of Sales

AUGUST 15, 2021

You’ve probably signed up for this newsletter thanks to my post called Age of distractions , which seems to have gone “viral” after I shared it with the great audience on Hacker News. 🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”?

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Hubspot

APRIL 2, 2021

There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Supply-side platforms (SSP) where publishers sell their ad inventory. Strategize. Set up your campaign.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. Before strategizing or revising your email copy, ask four questions. “Email marketing is dead.” But email isn’t going anywhere. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Here are seven ways to thrive in both SEO and PPC.

Gambling 101

Gambling CTR Education Campaign 101

SalesLoft

MARCH 8, 2016

Next up on keynote, we have three of the industry’s top thought-leaders: TOPO’s Craig Rosenberg, Winning by Design’s Jacco van der Kooij, and j.barrows LLC’s John Barrows. First up: Craig Rosenberg. That’s how people have been selling for the last three years. The New Way of Selling for a New Generation.

Gambling 52

Gambling Cross-sell Pipeline Inside sales 52

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

The Lost Book of Sales

FEBRUARY 1, 2021

Charlie himself achieved a stable 15-20% compound returns with his partner Warren Buffett at Berkshire Hathaway, and he definitely is an authority to look up to if you're interested in a sound investment philosophy. Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia.

Intrinsic 105

Intrinsic Price Construction Government 105