The Lost Book of Sales

AUGUST 15, 2021

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? The gap between these two markets, all too frequently ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Objectives and Key Results 89

Objectives and Key Results Cross-sell Negotiate Campaign 89

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Udemy - Best Selling Online Courses.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Before strategizing or revising your email copy, ask four questions. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Emotion sells. “Email marketing is dead.”

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

SalesLoft

MARCH 8, 2016

This new-thing-yet-old-thing, called the account-based method, is now the most strategic and forward thinking way to run your business. From marketing to sales development to sales, it’s all about account personalization and an agile, strategic process. That’s how people have been selling for the last three years.

Gambling 52

Gambling Cross-sell Pipeline Inside sales 52

The Lost Book of Sales

FEBRUARY 1, 2021

Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia. ” When faithfully adhered to, these traits result in one of the best-known Munger characteristics: not buying or selling often! Bias from gambling compulsion. Bias from envy/jealousy. Bias from chemical dependency.

Intrinsic 105

Intrinsic Price Construction Government 105

Salesforce

DECEMBER 8, 2022

Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. Sales reps spend only 28% of their week selling, down from 34% in 2018. As noted above, tool juggling is one of the reasons reps don’t spend enough time selling. Download the report. 6 min read.

Cross-sell 98

Cross-sell Gambling Quota Sales 98