ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. Before strategizing or revising your email copy, ask four questions. “Email marketing is dead.” But email isn’t going anywhere. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Udemy - Best Selling Online Courses.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Build trust through recriprocity. You are gambling if you use other’s best practices.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106