ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Before strategizing or revising your email copy, ask four questions. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Emotion sells. “Email marketing is dead.”

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Pillars : Content/SEO, Paid, Growth engineering, Referrals.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. So they optimized referral process. You are gambling if you use other’s best practices. Bugfixes, strategic initiatives, legal requirements, known wins, known losses.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106