ConversionXL

FEBRUARY 27, 2019

Before strategizing or revising your email copy, ask four questions. In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

So they optimized referral process. You are gambling if you use other’s best practices. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Spiceworks focused on increased users, but it ate them alive. In 2016, they had a huge layoff and had to shift strategy. Friends referring friends.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Yehoshua Coren – Strategic And Tactical Implementation And Analysis Techniques. Pillars : Content/SEO, Paid, Growth engineering, Referrals. Be ambitious and don’t let other people hold you back. Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79