Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Objectives and Key Results 88

Objectives and Key Results Cross-sell Negotiate Campaign 88

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. What is the "Chasm"?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Frequent users : key to your growth. How many emails do you get cc’d or bcc’d on?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106