Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Strategize. This leads us to key progress indicators (KPIs). So, once that process is complete, all there is to do is launch and wait for results to come in. Track the results and optimize. The media buyer can decide to reallocate funds to that ad type and placement as it is generating better results. Amazon DSP.
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