ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Before strategizing or revising your email copy, ask four questions. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Emotion sells. “Email marketing is dead.”

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Testing velocity comes second.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Iterate on what you are already testing.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79