ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

APRIL 3, 2018

No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? So they optimized referral process. Marketing can polish a turd. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. OK, so straight up. Next up, we’ve got Nicolas Dessaigne.

Price 92

Price Start-ups Up-sell X-functional 92

SaaStr

JULY 8, 2020

And not only is Aileen one of the investors that many of us all look up to-. Now you open up TechCrunch or StrictlyVC or anything, you’ll see a dozen firms a week literally sometimes. I used it in kind of my breakfast pre warm-up, the crazy times we’re in. Jason Lemkin | Founder @ SaaStr. Aileen Lee: Oh, God.

Pitch 65

Pitch Start-ups Up-sell Technology 65