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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. selling over 400,000 eBikes in the last four years. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR.

CTR 91
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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. This one seems just trapped like a middle child.

CTR 98
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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. Performance.

Gambling 114
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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.).

Process 68
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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). billion in ad dollars in 2022, making up 90.2% How does programmatic advertising work?

Retail 104
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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. What actions will you take?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. What actions will you take?