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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).

CTR 88
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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. This one seems just trapped like a middle child.

CTR 98
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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. Performance.

Gambling 111
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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). Let’s walk you through exactly how I sell to Fortune 500 companies with this 3-step process: STEP 1: Create Ads by Account (Time to Complete: ~1 Hr).

Process 67
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What every marketer needs to know about programmatic advertising

Martech

Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead. Ease of use. How much does it cost?

Retail 106
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How to Create an Effective Sales and Marketing Plan

Highspot

Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to. For example, you can say: We will increase revenue by 15% by using a guided selling approach.

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How to Create an Effective Sales and Marketing Plan

Highspot

Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to. For example, you can say: We will increase revenue by 15% by using a guided selling approach.