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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average. Exact match drives the highest click-through rate This data point matches the theory that the more specific you are, the more relevant the ad.

CTR 98
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).

CTR 91
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How to Create an Effective Sales and Marketing Plan

Highspot

Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to. For example, you can say: We will increase revenue by 15% by using a guided selling approach.

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How to Create an Effective Sales and Marketing Plan

Highspot

Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to. For example, you can say: We will increase revenue by 15% by using a guided selling approach.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.). Let’s walk you through exactly how I sell to Fortune 500 companies with this 3-step process: STEP 1: Create Ads by Account (Time to Complete: ~1 Hr).

Process 68
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What every marketer needs to know about programmatic advertising

Martech

Simply put, it’s the automated buying and selling of digital advertising space. Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ease of use. How much does it cost?

Retail 113
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How to Personalize Transactional Emails With Dynamic Content

Hubspot

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%.