Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 131

Sports Gambling Manufacturing Launch 131

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Nobody knows exactly what the impact will look like yet," he added, "but we, in the industry, are crossing our fingers and hoping for the best.".

Objectives and Key Results 89

Objectives and Key Results Cross-sell Negotiate Campaign 89

ConversionXL

FEBRUARY 27, 2019

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. We aren’t selling a product, we’re selling customers the best version of themselves. Emotion sells.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). Pepsi even released counter-ads shortly after the campaign launched. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Procter & Gamble: Thank You, Mom. It was a hit. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. 13) Procter & Gamble: Thank You, Mom. And so, in the late 1980s, Nike created the "Just Do It." It was a hit. You think I’m small?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. Chasm as the single biggest challenge. A war analogy. Choosing the beachhead segment. Tips on whole product management. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. . What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106