Crossing the Chasm by Geoffrey Moore
The Lost Book of Sales
JULY 12, 2021
Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. Chasm as the single biggest challenge. A war analogy. Choosing the beachhead segment. Tips on whole product management. Define the battle.
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