Remove Click Through Rate Remove Cross-sell Remove Gambling Remove Launch
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). You are gambling if you use other’s best practices. Drive decision making through data, take out the emotion and opinions.