SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year. What I mean is that even to sell let’s say, to a customer in London.

Price 102

Price Start-ups Up-sell X-functional 102

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. You are gambling if you use other’s best practices. Value = (Knowledge + Process) x Skill x Attitude. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. Well, do the math in your head. You should still be growing, but growing more slowly.

Pitch 66

Pitch Start-ups Up-sell Technology 66