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The 17 Best Advertisements of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). The company experienced 42% market share growth in its first year with its help. It was a hit.

Gambling 101
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). De Beers actually built the industry ; it presented the idea that a diamond ring was a necessary luxury.