SalesLoft

MARCH 8, 2016

New customer acquisition helps acquire new, high value target customers, pipeline velocity accelerates velocity of existing opportunities at target accounts, and (the most important objective) account expansion drives expansion (through upsells and cross-sells) on existing accounts. The New Way of Selling for a New Generation.

Gambling 52

Gambling Cross-sell Pipeline Inside sales 52

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

The Lost Book of Sales

FEBRUARY 1, 2021

Additionally, in the greater picture there is a mind-boggling lack of cross-disciplinarity in academia. ” When faithfully adhered to, these traits result in one of the best-known Munger characteristics: not buying or selling often! Bias from gambling compulsion. Over-influence by authority. Bias from envy/jealousy.

Intrinsic 105

Intrinsic Price Construction Government 105

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Present your value proposition appropriately. Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). So when you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. gyalif great presentation about AI #CXLLive pic.twitter.com/L4b7pqIl6o. Great presentation from @els_aerts today at #cxllive "Without research there is nothing" true story!

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106