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Instagram pilots background editing tool and in-stream ordering

Search Engine Land

Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop. Getting started.

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

”) and the computer processes your question, figures out its context, figures out what response you’re looking for, searches a giant database in who-knows-how-many languages, translates/analyses/summarises all the results, and presents them back to you in a pleasant voice. It’s gambling. Now we have AI Overviews.

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Meta launches new tool to track branded content campaigns

Martech

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

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Twitter’s U.S. ad revenue drops 59%

Search Engine Land

That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. A surge in hate speech and explicit content, along with an increase in advertisements for online gambling and marijuana products, caused concern. Why advertisers are fleeing.

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Stop Selling and Start Telling: The Power of Prescription

Cerebral Selling

In another, a whopping twenty-four varieties were presented. In another example, Procter & Gamble found that when they reduced the number of versions of their popular Head & Shoulders shampoo from twenty-six to fifteen, sales increased by 10 percent.

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8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?