Search Engine Land

JANUARY 6, 2023

We probably don’t do a comparison check on Bing or Blekko to see if they performed better, nor do we use those services on a regular basis to understand if they’re also “failing” to the degree we might feel Google does. Report: Yahoo Search Share Up After Firefox Deal. Our expectations of Google are higher. Also on this day .

Sports 119

Sports Gambling Manufacturing Launch 119

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). What solution does your product or service provide? Coke: Share a Coke. It was a hit. The Lesson.

Gambling 101

Gambling Campaign Sports Gaming 101

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). What solution does your product or service provide? And so, in the late 1980s, Nike created the "Just Do It."

Campaign 78

Campaign Gambling Cross-sell Follow-up 78