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This day in search marketing history: January 7

Search Engine Land

We probably don’t do a comparison check on Bing or Blekko to see if they performed better, nor do we use those services on a regular basis to understand if they’re also “failing” to the degree we might feel Google does. Report: Yahoo Search Share Up After Firefox Deal. Our expectations of Google are higher. Also on this day .

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This day in search marketing history: January 27

Search Engine Land

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9 However, several third-party sources disagreed.

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The 17 Best Advertisements of All Time

Hubspot

What solution does your product or service provide? Coke: Share a Coke. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. The company experienced 42% market share growth in its first year with its help. The Lesson. You think I’m small?

Gambling 101
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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. You need to have earned a reputation for quality and service.

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The Beginner's Guide to Penetration Pricing

Hubspot

By then, a DVD subscription service called Netflix was gaining huge swaths of the video rental market. Penetration pricing is a vigorous pricing strategy in which a business enters the marketplace offering their product/service at an extremely low price. In 2007, they introduced a streaming service, and the rest is history.

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The Ultimate Guide to Advertising in 2018

Hubspot

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. Here are a few: Raise awareness for your brand.

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