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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Financial Services. Professional Services. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers.

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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

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Airbnb dominates in search sentiment report

Search Engine Land

These were the top advertisers across 10 categories analyzed in the report: Travel: Airbnb Retail: Compagnie Financiere Richemont Consumer packaged goods: Procter and Gamble Financial services: American Express Restaurants: Inspire Brands Entertainment and media: ViacomCBS Automotive: Volkswagon Telecom: T-Mobile Consumer technology: Apple Alcohol: (..)

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

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Meta launches new tool to track branded content campaigns

Martech

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

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5 Super Bowl LVIII takeaways for marketers

Martech

Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.