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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Financial Services. Professional Services. Violent video games. Combat sports. Youth content. By managing association with these content categories, brands can ensure consistency in messaging.

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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Top 10 advertisers by search activity.

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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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Meta launches new tool to track branded content campaigns

Martech

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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5 Super Bowl LVIII takeaways for marketers

Martech

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.