It’s Not a Conversion Problem, It’s a Customer Development Problem
ConversionXL
SEPTEMBER 6, 2013
Not because they have a conversion problem but because they never really nail the product or how to market it. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service. Most startups fail. But is this really step one?
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