ConversionXL

FEBRUARY 27, 2019

In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. Mine voice-of-customer (VoC) data for email campaigns. But Febreze bombed. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

SEPTEMBER 12, 2019

Although you probably can't hire celebrities to promote your products, these commercials could still give you ideas for scalable video content that boosts brand awareness. By far, the most important takeaway is that you can gain a great deal of brand awareness and maybe even trust by promoting positive messages.

Sports 74

Sports Drivers/motivators Gambling Promote 74

Hubspot

DECEMBER 17, 2012

Proctor & Gamble: Thank You, Mom. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." For a company whose products or services aren't directly related to sporting goods, P&G generated more coverage for this campaign than a lot of other companies like Nike whose products relate directly to the Olympics.

Campaign 78

Campaign Electricity Launch Gambling 78

ConversionXL

SEPTEMBER 6, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Most startups fail. They exist to learn how to build a. sustainable business.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

NOVEMBER 13, 2017

What solution does your product or service provide? That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. Yeah, I am.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. With the overarching potential to be opted-out from at every turn, every email counts, with as few as one faulty move and it’s into the spam filter. Sign Off in a Personal Manner.

Gambling 56

Gambling Campaign Prospecting Launch 56

Hubspot

NOVEMBER 12, 2019

Procter & Gamble. To address issues related to misrepresenting or under-representing different backgrounds, Google launched a training course to tackle diversity in its campaigns. Later in 2014, Coca-Cola launched an ad, titled "Together It's Beautiful," that gives you a small peek into the daily lives of U.S.

Campaign 72

Campaign Gaming Represent Launch 72

Lead Fuze

AUGUST 12, 2021

Make ‘The Selling Factory’ Make Your Sales, Brad Gamble. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. It’s a service that coaches individuals and teams to improve sales performance. 4 Linking into Sales.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Spiro Technologies

JANUARY 26, 2023

We print glassware apparel and then we sell a lot of promotional items as well. All those things that we can add to the customer, the finishing services, the add-ons, the rolling banding on a t-shirt. Because I think we’re gonna take a pretty non gambling approach to 23 and really focus on our core and focus on our technology.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Search Engine Land

SEPTEMBER 26, 2023

There were places where you could buy links, and services promising to boost your rankings actually worked! It’s about promoting the “very best” and ensuring that they get the spotlight they deserve. The same folks offering these services were now offering to disavow them! But then, Penguin happened. And the irony?

E-commerce 138

E-commerce Engineering Gaming Gambling 138

Hubspot

NOVEMBER 6, 2019

Because many of them have jobs or are in higher education, these listeners might be interested in learning about a wide range of products or services that make daily life or work easier for them. It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve.

Networking 76

Networking Promote E-commerce Launch 76

Hubspot

SEPTEMBER 5, 2018

Promote sales for both new and existing products. Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. 1994 : The first email spam campaign launches.

Promote 53

Promote Campaign Launch Gambling 53

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. Being sales vs. market driven when crossing the chasm.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52