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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. This is almost always due to outdated legacy solutions.

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3 ways to target your PPC competitors’ audience

Search Engine Land

Customers trying to cancel services. By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. People who are interested in your services or products. Customers seeking help or support.

Legal 105
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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.

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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Move into verticals.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

You might find less relevant results and may spot some niche websites that aren’t household names. Getting ahead of trends Using tools like Google Trends, Pinterest Trends, TikTok Trends and Exploding Topics, look out for new areas of interest in your niche. There’s always a gamble here, though.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot

You shouldn't start a business if you're gambling on more than yourself,” he said. if you already know what you want to do and are sure there's a market for your product or service, then starting a business in uncertain times is no different than starting one in certain times,” said Pedigo. Hufford says no.