How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners
SaaStr
NOVEMBER 30, 2023
The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that. Over 50% of revenue is generated by existing customers through upsell or cross-sell. Cross-selling requires a more diverse product suite.
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