Cross-sell Go To Market Market share Service 
SaaStr
NOVEMBER 30, 2023
A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. Over 50% of revenue is generated by existing customers through upsell or cross-sell.
Highspot
FEBRUARY 14, 2024
By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.
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Highspot
FEBRUARY 14, 2024
By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.
Highspot
OCTOBER 23, 2023
When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow.
The Lost Book of Sales
JULY 12, 2021
Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.
Sales Hacker
FEBRUARY 7, 2018
Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT.
SalesHandy
JULY 12, 2022
is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points.
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