Salesforce

JANUARY 8, 2024

This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

FEBRUARY 7, 2018

There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page. People like to be entertained -- and will share and interact with your content if they feel they have been entertained. This isn’t the only thing to consider, however.

Entertainment 77

Entertainment Sports Angle Territory 77

Search Engine Land

APRIL 17, 2023

Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Add your unique angle and expertise on the topic Nearly 7 million blog posts are published daily. Why does this matter? Step-by-step instructions. How will you stand out from the crowd?

Education 102

Education Angle Trust Entertainment 102

Search Engine Land

FEBRUARY 15, 2023

Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles.

Gaming 96

Gaming Networking Campaign Angle 96

Miller Heiman Group

NOVEMBER 26, 2019

Presenting Harvard Business School’s case studies in podcast form, Cold Call explores the world of business from many different angles with host Brian Kenny, telling specific stories with lessons that can benefit a variety of sales organizations. Cold Call: Inside A Case Study : If you’re a research buff, this is the podcast for you.

Sell 64

Sell Cold Call Angle Entertainment 64

Search Engine Land

FEBRUARY 6, 2023

Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

E-commerce 91

E-commerce Government Engineering Angle 91

Hubspot

OCTOBER 24, 2019

One of Torban's findings was this: good podcast episodes are a mix of educational, entertaining, and inspirational content that is arranged in a different way for each episode. Personal story (entertaining) where we talk about how someone got into the bizarre field they are in. Image Source.

Entertainment 54

Entertainment Healthcare Education Angle 54

Hubspot

AUGUST 18, 2020

They're also embracing technologies like AR/VR for entertainment or retail purposes. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. However, as the world grows more and more digital, each new generation is making even more online purchases.

Product 101

Product Retail Technology Technology 101

Hubspot

MAY 21, 2019

So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. Podcasting. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

FEBRUARY 11, 2019

Marketing blazed that trail, and there are brands who have created interactive videos that are arguably just as entertaining as Bandersnatch. But the film industry isn’t the first to dabble in interactive content. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen.

Angle 75

Angle Gaming Entertainment Sports 75

Hubspot

JUNE 13, 2019

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences.

Pitch 100

Pitch Angle Contact Follow-up 100

Hubspot

MARCH 21, 2017

Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment. You’ll often find that they can offer unique angles on the topic at hand. In my opinion, smart brands should run from antiquated paid solutions and embrace owned media.

Contract 74

Contract Angle Entertainment Start-ups 74

Sales Hacker

MAY 24, 2021

Entertaining? However, if they churn right at the beginning of our story, we completely readdress the subject area and take it from a different angle. Do they prefer to listen to podcasts, or would they rather read an article? Videos are the way forward, right? Educational? Aspirational? Conclusion.

Objectives and Key Results 71

Objectives and Key Results Niche Sales CRM 71

Hubspot

MAY 27, 2020

Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Write to educate and entertain your readers and you'll see positive results. Then, craft your pitch with their publishing guidelines in mind.". Top Tools for Guest Blogging. BuzzStream. JustReachOut.

Referrals 68

Referrals Pitch CRM Contact 68

Hubspot

JULY 12, 2013

This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. It''s not just entertaining; it''s useful, too. While the video is certainly adorable, the main thing you should take away is that your Instagram videos don''t have to be perfectly filmed.

Electricity 77

Electricity Angle B2C B2B 77

Hubspot

JUNE 20, 2018

If it's entertaining enough, they'll always look forward to your emails. The key is to attack email list-building from as many angles as possible. Using Email. Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

DECEMBER 7, 2011

Think useful apps , entertaining videos, or silly e-cards to bring holiday campaigns into the 21st century. and you'll get the opportunity to work the New Year's resolution angle into your creative. It's lovely to get a card in the mail, but this time of year, it's not the anomaly marketing teams hope it is.

Campaign 56

Campaign Angle Launch Entertainment 56

ConversionXL

NOVEMBER 27, 2019

For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients. CD Baby famously took a similar tactic with their confirmation emails : It’s whimsical.

Customers 101

Customers Strategize Campaign Manufacturing 101

ConversionXL

JUNE 23, 2020

A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront. Define your angle. Define your angle. What to do before you write your advertorial.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. TikTok is built on entertainment and authenticity. Videos that feature different angles and settings get 40.6% million views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Those are not mutually exclusive.

Pipeline 57

Pipeline Sales Pitch Angle 57

ConversionXL

OCTOBER 7, 2022

High-quality images show the tie from different angles, and each one is zoomable. And when the time comes to buy, look who shows up for the search term “beard oil”: Similarly helpful content can also be found on the brand’s social media channels, with tutorials, style guides, and lifestyle tips, published alongside entertaining content.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

MAY 19, 2020

Bump's ability to put herself in the reader's shoes and tie in personal events shines through excellently in this post about third-party cookies , which begins with an entertaining " Sesame Street " reference. You could also be the writer audiences turn to when they want an entertaining take on highly technical topics.

Entertainment 100

Entertainment Angle Niche Consult 100

Martech

AUGUST 31, 2022

When we turn to video content, we tend to look for informational or entertaining content, but we may also be able to uncover content opportunities that naturally solve the customers’ needs best in video format: how-to videos, product demonstrations, comparisons, and so on.

Angle 105

Angle Click Through Rate Entertainment Start-ups 105

Hubspot

JULY 1, 2020

As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. However, the most important thing to keep in mind is the angle and positioning of the lights and camera. How to Coordinate and Create Videos From Home.

Angle 100

Angle Teamwork Presentation Education 100

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. How are you better than the competition? What can you say that they can’t? What can only you offer ? Run Webinars to nurture interested prospects.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JUNE 2, 2022

Ideal for important announcements or interacting and entertaining your followers. Carousels – includes a group of 4-5 but can go up to 10 images shown as a series to tell a story, elaborate on a topic, or showcase a single product from different angles or multiple products. This format also has an ad option.

Promote 109

Promote B2B Follow-up Angle 109

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space.

Pipeline 14

Pipeline B2B B2C Sales 14

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy.

Transportation 99

Transportation Electricity Follow-up Angle 99

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 75

Territory Contract Angle Entertainment 75

Hubspot

MAY 12, 2022

Founder of the Virgin Group, which has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. I'm a tie-loathing adventurer, philanthropist and troublemaker, who believes in turning ideas into reality.

Follow-up 95

Follow-up Transportation Networking Angle 95

Hubspot

FEBRUARY 21, 2018

Entertain your followers. Consider restaging the same photo a few times, to play with negative space, as well as different angles and different depths. But with preparation and attention, you have the potential to curate a dazzling feed that will keep your followers scrolling. Preparing Your Images for Instagram.

Sell 78

Sell Transportation Angle Entertainment 78

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. Does the personality of that person entertain and build trust with our audience? You need to blend value with entertainment while encouraging subscriptions through calls to action and incentives, like discounts or giveaways.

Promote 106

Promote Entertainment Education Growth 106