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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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What You Need to Know About Millennial Blog Readers

Hubspot

Your problem might not be the content you're posting, but how you're executing and promoting that content. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Promoting the blogs across platforms could bring you a big boost in readership.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher.

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This day in search marketing history: February 7

Search Engine Land

Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. In 2018, this industry already saw a 164% social media revenue increase from paid promotions.

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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. Podcasting. Word of Mouth Marketing.

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