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SEO content writing vs. content writing: The key difference

Search Engine Land

It’s risky and a step into the unknown, and unless you have a promotion strategy, the likelihood is high that no one will ever read your post. Be it entertaining or educating. You might test this by promoting on social, even spending a bit of money to boost a post. But that’s accidental. Their goals are closer.

Angle 98
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Define your angle. That’s a less-than-explicit signal.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over.

Angle 76
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What You Need to Know About Millennial Blog Readers

Hubspot

Your problem might not be the content you're posting, but how you're executing and promoting that content. Ecommerce is a way to sell goods and services online. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Every audience is different.

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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

Cognitive Computing-Powered Customer Service. Brands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer service. Podcasting. Word of Mouth Marketing.

Angle 78
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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.