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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. This is especially true if you offer consulting services where your judgment and thought processes are central to your value.

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Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? it’s much easier for your manager to advocate for your promotion and, most importantly, for the team to view you as a leader and someone they can count on and trust. This was the gist of a question Scott Barker posed on LinkedIn. Unrelenting work ethic.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. In some cases, they may even give you the idea for a new product, service, or market.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. financial services, healthcare, etc.). This article will be of no value to you. It is not valid for Google Shopping.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. However, it’s also important to dig into the numbers and understand them from all angles. Are your shipping and delivery rates too high?

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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. Understand where their expertise lies, the type of followers they have and how their unique angle can help your brand. Don’t expect an influencer to change their point of view for your promotion or product. It seems to have gotten more intense.

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How to manage and optimize local listings for SEO

Search Engine Land

Let’s take a more detailed look at Paragon Sports’ business profile, one result from our [running shoes near me] example above: Paragon Sports’ listing spans more than half of the entire first page of results, with many useful information for local searchers, including: Service options. Hours of operation. Phone number. Special events.

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