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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. In some cases, they may even give you the idea for a new product, service, or market.

B2B 115
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. However, it’s also important to dig into the numbers and understand them from all angles. Are your shipping and delivery rates too high?

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services. Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Amazon Advertising (or Amazon Marketing Services). I know I have.

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ No problem. Harvest multiple types of reviews.