Remove Angle Remove Entertainment Remove Niche Remove Promote
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Write like the publisher.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. million views.

Customers 102
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers.

Referrals 115
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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. And then that sounds selfish and all, but I think it creates a more entertaining episode for everyone. Matt Heinz: It does.

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HubSpot's Blog Team on How to Be a Better Blogger

Hubspot

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. Promote your blog posts on multiple channels. Want more information on blogging?