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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 90
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What You Need to Know About Millennial Blog Readers

Hubspot

Your problem might not be the content you're posting, but how you're executing and promoting that content. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Promoting the blogs across platforms could bring you a big boost in readership.

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29 Simple Ways to Grow Your Email List

Hubspot

Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. If it's entertaining enough, they'll always look forward to your emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. Promote an online contest.

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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. If your release is too self-promotional , you'll probably find that journalists won't want to turn it into a story. 110 USD) each time.

Pitch 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 101
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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads.