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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Podcasts reach younger audiences. Podcast listeners are growing fast.

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Should You Let a Bot Write Your Content?

Hubspot

There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page. People like to be entertained -- and will share and interact with your content if they feel they have been entertained. But can a robot be funny?

Insiders

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. However, as the world grows more and more digital, each new generation is making even more online purchases.

Product 101
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This day in search marketing history: February 7

Search Engine Land

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment.

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The Ultimate Guide to Press Release Distribution

Hubspot

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair. The moment a secret exists, it creates Insiders.

Customers 101