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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Podcasts reach younger audiences. Podcast listeners are growing fast.

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Should You Let a Bot Write Your Content?

Hubspot

The automated press service set up by PA -- RADAR -- is currently trialling computer-generated-data-driven content, funded by a grant from Google’s Digital News Initiative. There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. However, as the world grows more and more digital, each new generation is making even more online purchases.

Product 101
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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

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The Ultimate Guide to Press Release Distribution

Hubspot

Should you use distribution services? By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service.

Pitch 100
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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 101