Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Engineering 85

Engineering Promote Angle Healthcare 85

Lead Fuze

JANUARY 2, 2024

Look at Netflix: once a DVD rental service now streaming giant—a testament that adaptability can redefine success. Similarly, launching your business without a robust blueprint is like heading into battle unarmed. How do you explore business opportunities? By someone asking themselves ‘What if?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Salesforce

JULY 28, 2022

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. These businesses are highly profitable when run digitally, plus there’s a major customer service element to getting customers back up and running with equipment quickly. Give customers control with self service.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. It’s about matching the topics that we’re covering from an editorial angle to the right people.”. Public’s users have the option to add a tip to their trade to help support Public’s free services.

Electricity 95

Electricity Education Angle Technology 95

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 87

Angle Launch Niche Promote 87

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. Be an all-around player.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

Appointment 77

Appointment Launch Angle Promote 77

Hubspot

NOVEMBER 17, 2020

Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. The Cons of Podcasting. Podcast tech can be intimidating.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

JUNE 13, 2019

Should you use distribution services? By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service.

Pitch 101

Pitch Angle Contact Follow-up 101

Search Engine Land

APRIL 21, 2023

For example, many social media marketing articles from a certain period of time referenced now-obsolete tech like Google+ or Vine – and once those apps/services died, those mentions had to be edited to keep the content evergreen. Study what's ranking at the top of Google and mirror the structure – but add your unique angle.

Real Estate 99

Real Estate Angle Engineering Territory 99

Hubspot

AUGUST 18, 2020

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101

Product Retail Technology Technology 101

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

E-commerce 86

E-commerce Government Engineering Angle 86

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. Was there a new product launch? — Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer.

Sales 98

Sales Angle Campaign Technology 98

CloserIQ

APRIL 23, 2019

Then there are potential consultants fees, launching the technology, and upskilling staff. Was the problem a financial misalignment or was it to do with quality of service? It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. 4) Compare datasets.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. But, the moment we launched our first reel, it went viral. We recommended many tech improvements, which they never prioritized, but because Missive Digital was new, we provided them with content writing services to prove our SEO worth.

Campaign 94

Campaign Clients Consult Angle 94

Score More Sales

APRIL 8, 2013

Rather than saying, “That’s their problem… ,” Michael just launched a NEW version of his first book, Book Yourself Solid called, Book Yourself Solid Illustrated. By the way, Michael’s new book is launching TODAY. Is it time to brainstorm with marketing on a new twist or angle?

Inside sales 89

Inside sales Angle Launch Sales 89

ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Marketing touches every part of a company. The bigger the company, the more specialized your role will be.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

NOVEMBER 27, 2019

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. In some cases, like Monet paintings, scarcity is real. Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

FEBRUARY 7, 2018

The automated press service set up by PA -- RADAR -- is currently trialling computer-generated-data-driven content, funded by a grant from Google’s Digital News Initiative. It’s often extra information such as this which adds an important angle to the story, making it more newsworthy. What This Means for The Press Association.

Entertainment 78

Entertainment Sports Angle Territory 78

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Come at inbound from a different angle. The complexity of the product.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

DECEMBER 31, 2015

I'll walk you through some tips and examples below to help you learn how to get started and earn some recognition for your product or service. And a question that we were forced to ask ourselves in preparation for the upcoming launch of a startup that we are working on. 1) Be remarkable. Great question. or they might not.

Pitch 52

Pitch Launch Drivers/motivators Angle 52

Hubspot

MAY 3, 2013

We write for the brand, but also for other journalists who may be looking for interesting angles or related stories and ideas,” Calder says. “In Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We It’s also a kind of service offering. s Intel Free Press news site. “We

Angle 74

Angle Cross-sell Up-sell Technology 74

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? If you don't, you truly risk losing out on long-term growth for your team, and your company.

Hospitality 75

Hospitality Cross-sell Angle Growth 75

Hubspot

FEBRUARY 12, 2013

Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. If You're Adding Context: Blog posts or ebooks that add context typically take a new angle on an existing topic.

A/B testing 76

A/B testing Angle B2B Launch 76

Hubspot

DECEMBER 7, 2011

So, to help keep holiday marketers on track , here are 9 things to look out for when launching your holiday marketing campaign. Your customers come in all shapes, sizes, and creeds! , and you'll get the opportunity to work the New Year's resolution angle into your creative. Have you launched your 2011 holiday marketing campaign?

Campaign 58

Campaign Angle Launch Entertainment 58

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. Have you launched and run concentrated campaigns for your company?

Campaign 71

Campaign Launch Angle Click Through Rate 71

Hubspot

AUGUST 2, 2012

The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. Take a look. And maybe grab a tissue. And isn't that what marketing is about?

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Always be paying attention. We break it down.'

Angle 57

Angle Launch Campaign Follow-up 57

ConversionXL

MARCH 10, 2021

You’re not a ramen shop (probably), and getting a Michelin Star likely isn’t going to drive people to your digital products and marketing services. A lot of clients come to me right before they have something to launch, whether they have a new product, feature, book, online course, or life lesson they’re excited for everyone to know.

Angle 151

Angle Pitch Niche Trust 151

Hubspot

JANUARY 31, 2013

Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway. 6) EatNowNOLA.com's Web App. There are about 500 restaurants participating with this app right now.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

APRIL 28, 2014

A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. It''s something your product or service can help solve. People that don''t know you don''t care about you.

Education 75

Education Angle Pitch Gaming 75

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Additionally, focusing on branded queries and combining them with reviews and customer service is crucial. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking.

Launch 128

Launch Angle Click Through Rate Engineering 128

Spiro Technologies

NOVEMBER 18, 2022

And I spent almost 20 years there most of that time running the sales, customer service and customer experience research practice. And so I ended up working at a company after grad school called Corporate Executive Board, then rebranded as CEB and then was acquired by Gartner in 2017. That’s how I got to where I am today.

Customers 52

Customers Sales Contract Up-sell 52

ConversionXL

JULY 1, 2014

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? That is what Noah Kagan did when he launched “How To Make a $1,000 a Month Business.”. Hey guys, We’re constantly trying to provide a better service for you – and we. Here’s the template: START OF LETTER.

Customers 76

Customers Lead generation A/B testing Start-ups 76

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. It was a great experience. It’s really big. It’s all good.

Pipeline 58

Pipeline Sales Pitch Angle 58