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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. In some cases, they may even give you the idea for a new product, service, or market.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Then there are potential consultants fees, launching the technology, and upskilling staff. Was the problem a financial misalignment or was it to do with quality of service? It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend. 4) Compare datasets.

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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Your customer service and sales staff -- or anyone interacting with leads and customers on a daily basis -- often have the closest view into the challenges your customers face and the questions your prospects have. 2) Sales/Support. they answer them, too. 3) Internet Forums. And it wasn't just a one-time success, either. That's right.

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

It’s crucial that this list be made up exclusively of people who have spent money on your product(s) or service(s). Pre-launch businesses & startups have special challenges when it comes to pinpointing the right value proposition, due to a lack of traffic & customers to mine messages from. Whom to survey? No problem!

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