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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? Give customers control with self service.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. Be an all-around player.

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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. And How Much, Exactly?

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. For example, recently I was in the market for some transcription software.

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How to Cultivate Psychological Safety for Your Team, According to Harvard Professor Amy Edmondson

Hubspot

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? So, ultimately, employees felt they needed to cross an ethical line.

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Yes, You Can Be in the News Business, and Here's How

Hubspot

We write for the brand, but also for other journalists who may be looking for interesting angles or related stories and ideas,” Calder says. “In Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We It’s also a kind of service offering. I kind of crossed my fingers on that.”

Angle 73