5 behavioral strategies to make your content more engaging
Search Engine Land
OCTOBER 10, 2023
For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). Static content tends to be written in the present and can be good at evoking clarity. You can also create balanced content, answering the why, what, how and so what, to resonate from all angles.
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