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5 behavioral strategies to make your content more engaging

Search Engine Land

For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). Static content tends to be written in the present and can be good at evoking clarity. You can also create balanced content, answering the why, what, how and so what, to resonate from all angles.

Angle 126
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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. Conversational Marketing | HubSpot.

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How to create how-to content in 7 steps

Search Engine Land

Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Presenting not just the “what” but also the “how” and the “why” of the topic. But, if the right how-to topics aren’t presenting themselves this easily, don’t worry.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Simply put: Resale presents a huge opportunity for your business. But it’s not enough to just be present on social channels. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. And video content isn’t just useful for ads or for increasing product discovery.

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This day in search marketing history: February 7

Search Engine Land

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools 2012: It included the ability to analyze your own datasets.

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19 Sales Podcasts to Elevate Your Selling Strategy

Miller Heiman Group

Presenting Harvard Business School’s case studies in podcast form, Cold Call explores the world of business from many different angles with host Brian Kenny, telling specific stories with lessons that can benefit a variety of sales organizations. Motivation Monday episodes give listeners a shot of inspiration at the start of the week.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. Before understanding which topics our audience needs us to cover, we need to decide which mediums our audience is present on. Entertaining? Videos are the way forward, right?