ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). million views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Place this at a 45-degree angle to the left or right of the subject.

Angle 101

Angle Objectives and Key Results X-functional CTR 101